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Lg Electronics It Perspective Korean Digital Home Appliances Such Strength?

 

"Whether the stock value or sales, business profits, LG Electronics has a significant leap in the near future. It is the combination of factors enhancing the overall make LG Electronics IT board in 2004 the first hundred."

?? The U.S. "Business Week" in June 2004

"LG Electronics is not only the world's fastest growing mobile communications brand, is also the air conditioning, microwave oven, LCD panel and DVD player, the largest manufacturer. In 2005, LG Electronics is the leading global electronics industry hot . "

?? American "Newsweek" in December 2004

"LG Electronics to expand in the global market rate, differentiated product line and outstanding leadership team and so on, creating one of the greats of the electronics industry in 2010, the world's top three electronics, its not difficult."

?? The U.S. "Business Week" in January 2005

Multinational electronics giant Sony have recently announced 2004 earnings, the global economic impact of the slow pace of recovery in the electronics industry, transnational giants widespread decline in profit. However, with such transnational giants in sharp contrast, South Korea, one of the three giant LG Electronics, but the cell phone, PDP and digital TV business to maintain a sustained growth, LG Electronics sales revenue and net profit hit a record, so " Business Week "and other authoritative media with admiration.

At the same time, accompanied by the largest 71-inch plasma TV, 55 inch LCD screen and other cutting-edge products, appearance, and the just-concluded Consumer Electronics Show, which won 16 on the CES Innovation Award, an award-winning "champion ", LG Electronics has successfully positioned the brand upscale and, therefore, popular in the global market, a strong global IT power in Korean.

Suggested that the core technology for the home appliance manufacturers, the same as in the lifeline. Looking at the international market, brand and market competition will eventually give way to technology competition?? Who can master cutting-edge core technologies, and adhere to technological innovation, who will be able to occupy market initiative.

In the appliance field, Japanese companies have always controlled technical strength, is now, South Korean companies have sprung up everywhere. Composition of plasma and LCD flat-panel TVs, has defeated the traditional rear projection televisions direction for future development of television. If careful analysis of flat-panel TV manufacturers, will find either plasma or LCD television, the screen only to master the core technology in the hands of a few Japanese and Korean companies, of which, once again showing strength Korean. Before the burst of market rumors the two appliance giants Sony and Toshiba out of the plasma market, despite the outside world have all kinds of speculation, but the industry believes that neither master the core technology is the main cause of the plasma. In contrast, whether plasma or LCD, as the main force of the Korean IT LG Electronics, have core technology. LG launched the world's largest one stroke last year, 71-inch plasma screen and 55-inch LCD screen, which fully demonstrates the strong technical strength, LG, in the field of plasma and LCD technology at the forefront of stable points.

It is reported that in 2005, LG Electronics plans to invest 3.5 trillion won, to strengthen research capacity, 40% increase over 2004. In order to accelerate the accumulation of high technology, excellence in this year's LG Electronics will accommodate 3,000 people, including Jiucheng focus on display and mobile phone R & D, thereby enhancing the core technology of high value-added areas and areas of competitive advantage.

The market competitors, the mastery of core technologies, just half of success, to master the vagaries of the market, to win the favor of the market, "customer first" philosophy has become the creation of new products and new marketing model of "compass"?? "to customers of the thought, the urgency of all customers, tell the truth, do practical work, continue to create value for customers", which is LG's motto for many years, is one of the secrets of strong Korean .

About the Author

I am an expert from Cheap On Sales, usually analyzes all kind of industries situation, such as table hockey pucks , marble top consoles.

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